Microcopy

scheduling Product feature page

As part of a collaborative team that included developers, product managers, UX professionals, and executive leadership, I wrote several types of digital content for the scheduling page including: microcopy, headlines and descriptions for product features, FAQs, and discreet pop-up messages. See the entire scheduling feature page in context by clicking here.

interactive feature buttons

Wrote the microcopy for interactive buttons as well as feature descriptions for interactive blades of the webpage.

interactive feature copy

Wrote the headlines and feature descriptions that would highlight when hovered over the text and clicked on.

interactive faq menu

Completed content research and wrote copy for the Scheduling Product Page FAQ section, while keeping SEO best practices in mind.

discreet pop-up message: in-app & Webpage

In response to the COVID-19 crisis, created succinct messaging that appeared in app and on each webpage that encouraged users and customers to review helpful COVID-related content for their business.

in-App messaging

A nudge for customers to learn the benefits of route-planning software.

healthcare landing page

As part of a collaborative team that included a designer, marketing manager, and product manager, I created all copy for the page including: page headline, feature headlines and descriptions, and microcopy. See the complete landing page in context by clicking here.

fair workweek pillar page

Ideated an executed the content strategy for the Fair Workweek pillar page on the When I Work blog. Wrote the microcopy for downloadable content, the script for the video, and completed the content research for the page. See the full pillar page in context by clicking here.